People are getting sick of reading the same fluff content over and over again, in different words. Early content marketing efforts were focused on producing as much bite-sized content as possible, but for the past few years, we've seen a surge in "epic" content; long pieces that cover a topic comprehensively. But as the market's been flooded with both types of content, I feel a new trend may ignore length entirely, focusing on providing as much information as possible in the smallest possible space—dense content—to appeal to readers.